Curb appeal. It is the buzz word in the real estate industry, and it refers to what your property looks like when a potential buyer pulls up. Any articles you read about improving your home’s value almost always begin with improving your curb appeal. That’s because first impressions matter, and if that impression is bad, your buyer will drive away. So what does all of this have to do with your website? In the online world, your website is like the front yard of your house and the first impression it makes can make all of the difference in whether your customers stay, look around, and eventually buy or just navigate away.
How can you tell if your website’s curb appeal is lacking? A very good indication is your bounce rate, or the percentage of people who come to your website and navigate immediately away, is high. Typically, if there is a 60% or higher bounce rate, it is time to take a look at the quality of your website. To track your bounce rate you should install analytics on your website. There are many analytics programs available, some require a fee, but the most commonly used analytics program is Google Analytics, available for free at www.google.com/analytics. Using analytics can tell you how people are using your website and exactly how long they are on your website.
After you install analytics and confirm that there is a problem, it is time to take a look at exactly which elements of your website need some work. Below are some common issues that lead to high bounce rates on your website:
1. Images and Video that don’t load: The media on your website helps you showcase your merchandise and lends a positive visual element. Visit your website periodically and make sure that everything is loading properly, it will significantly improve the initial impression that your website makes.
2. Outdated content: Outdated content is a big red flag for most online shoppers, it says to your visitors that you are not taking a lot of care in updating your site frequently, and that makes people wonder what kind of care you are taking with security measures. Be sure to update your content frequently, or use content that isn’t date sensitive.
3. Lack of key information: When a person is considering purchasing online, there is certain information that they are looking for, to help them determine if the merchant they are looking at is trustworthy. One of those things is some sort of indication that of the security levels on the site. Another is a phone number on the website, where they can reach a live person.
4. Visually uninspiring: If your first impression of a website is meh, then the likelihood of them continuing to shop on your website is low. A revamp of your visual design can make a huge difference to your bottom line.
These are just a few of the items that can lead to a loss of curb appeal of your website. If you would like to get a professional opinion on how to improve your website, thereby increasing your overall sales figure, you should consult with a web design professional to assess your needs. Nourtek Solutions specializes in re-designing websites for businesses need of a website face lift. To get a quote on updating your website contact us today!