In the last year or so, Near Field Communication has erupted onto the mobile scene with a vengeance. Everywhere you go, people are tapping to share music, movies, and more. Right now Near Field Communication is just a novelty, an easy way for the “cool kids” to share things stored on their phones. However, all over the world companies are experimenting with the technology that will change the way that the world does business.
What is NFC?
Near Field Communication is the technology that enables certain phones to run tap to share technology. Such devices are equipped with a NFC chip, which is powered by the phone or tablet’s electromagnetic field. That chip both stores and can accept information from other NFC chips. This information exchange can be controlled through password and biometric controls on the phone in order to prevent fraudulent use of the device.
In the U.S. we have not seen many applications of Near Field Communication technology, partly because it is just being introduced to the American market. However, in places where NFC has been used longer they are using it in some very interesting ways. For instance, Zurich Switzerland, a farm store has used a combination of NFC devices and RFID price tags to create completely self services store. The experience starts at the door, where their NFC enabled phone has a passport that identifies them and allows them into the store. Next they pick out their items and scan and RFID price tag, and finally they process their payment directly from their phone. To learn more about this store and its successes you can check out the article written about it in NFC World.
In Korea, where NFC technology was invented and has saturated the mobile market they have a wide variety of applications. Examples include point of sale payment, coupon and loyalty rewards management, security access, and records management. According to GSMA, the most common use for NFC in South Korea is for transit. Public transport vehicles are equipped with NFC technology, and passengers who have NFC enabled devices tap the device and it recognizes their pre-purchased transit pass or takes their payment.
Within these few examples you can see that the possibilities for this technology are virtually limitless. With the ability to control through password and/or biometric features on per application level it is possible to eventually store any information that may be needed in a single device and to share it easily. Examples of applications can range from simple replacements for payment methods and identification cards, to being able to store a person’s medical records. Early adopters of technology get to dictate the terms of how it is used in the market. The first businesses in the United States to adopt such a technology and successfully adapt it to their business’s needs, will find themselves at the forefront of a technology revolution.
To get in on the ground floor of the rise of Near Field communication, it is important to consult with a professional developer, such as Nourtek Solutions. A professional developer, aside from having the skills necessary to build an application that utilizes NFC will also be able to help you identify opportunities for using the technology and capitalizing on each of those opportunities effectively.
NFC Enabled Devices
Phones Tablets Game Controllers